Brands and businesses need to drive more engagement on their posts and pages to grow successfully on Facebook and improve their online presence. Facebook views and likes allow social media marketers, businesses, influencers, and individual creators to connect effectively with their audience by developing a sense of trust and promoting authenticity. In this read, you will discover the importance of views and likes on Facebook and the ultimate guide to boosting the count of these metrics.
What are Facebook views?
These are the key social media metrics that show the number of times users have watched Facebook content like links, images, videos, etc. This metric holds great importance for understanding how effectively your post reaches the target audience and receives engagement. A large count of views reflects that your posts resonate with potential users. Low view count, on the other hand, indicates the need to adapt the posting time, content type, or targeting methods.
Why is it important to get more views on Facebook?
Getting more views on Facebook videos or posts is one of the primary needs of creators or marketers as it helps expand the view count and visits to their business, personal, or fan page. Businesses, brands, or online sellers can drive the attention of prospective customers while persuading existing buyers for more purchases.
Videos with high view counts gain improved visibility on the platform and get more chances to appear in top positions in the news feeds. The presence of so many views can also stimulate user interest and lead to more sales. When any user notices a high view count on any post, they get encouraged to explore that post.
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What are Facebook likes and why are they important for page growth?
A like is counted whenever a user clicks the Like button on any Facebook post and/or page. Likes indicate social proof of the high quality of content and engagement from the audience. When anyone likes any post on Facebook, it lets their followers know they are enjoying it. People tend to interact more with your post if other users have already liked it.
Likes also play a crucial role in improving the content’s visibility because when any user clicks the like button on your content, it will automatically appear in the news feed of their friends. Facebook likes also help develop loyalty and trust among viewers. If your page or post receives constant likes, you can customize new promotions to bring more followers and get closer to conversion.
Tips to get more views and likes on Facebook posts.
Leverage user-generated content (UGC).
User-generated content, as depicted in the name, is any social content created by users themselves rather than creators or brands. It may be in the form of reviews, testimonials, text images, videos, etc. Leveraging UGC is the best way to show appreciation to your audience and persuade other users to generate content that you might share again in the future. UGC posts get higher engagement than other forms of content as they are completely authentic.
Create mobile-friendly posts.
Most active users access Facebook on their mobile devices, such as tablets, smartphones, etc. Thus, optimizing your content for mobile is essential to ensure your content reaches all users no matter whether they are accessing it through mobile devices or desktops. Create your content in vertical or square formats as they take up more screen space. If you create text content, keep it readable, comprehensible, and minimal. Use bold visuals and make sure your content loads quickly on all devices.
Post videos directly to Facebook
A research report found that native videos uploaded directly on Facebook have a 109.67% higher engagement rate than adding links to external sources like Instagram, YouTube, etc. Sharing these videos can prove to be the most effective way to capture the attention of more viewers, get increasing Facebook post likes by FBPostLikes, and reach a larger audience.
Add effective keywords
Ensuring the strategic use of long-tail and relevant keywords can improve your post’s visibility and draw the attention of a wider audience. Keywords provide more exposure to the content by improving its searchability and boosting the engagement potential of the content. Use keyword research tools online to find highly searched keywords that relate to your Facebook page and target audience.
Create emotions.
Content that creates an emotional connection with the audience is likely to get higher user engagement. That’s a reason it is recommended to create and share content that evokes certain emotions like suspense, excitement, fun, etc., and encourages viewers to respond positively. Track your content performance to find a post that evokes more emotions and adjust your practices based on the insights.
Go live on your Facebook page.
Streaming live videos on interesting topics is one of the ideal formats of content for expanding the audience’s reach. When you broadcast live videos, you will notice a significant difference between the engagement on normal videos and live videos. If your live video does not gain many viewers, make some essential changes. To create a successful live streaming, inform your audience in advance. Let them know for what reason you will go live and how your audience can benefit by becoming a part of it.
Use original and relatable images.
Including high-quality, relatable, and authentic images in your posts can bring a higher engagement rate to your posts. Facebook recommends that the use of pictures can make your brand or business friendlier. So, upload pictures that can feel more personal. There is no need to invest in advanced photography equipment or hire a professional photographer. You can capture the photos using your smartphone.
Conclusion
These are the strategies that can drive more views and likes on your Facebook posts. But, don’t restrict your marketing efforts just to these strategies. Experiment with newly updated practices to align with Facebook algorithm’s changes and stay ahead on the platform. Focus on creating lasting relationships with your audience and achieving deeper engagement for an elevated online presence.
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