Gone are the days when you could attract all kinds of customers by sending a single type of bulk marketing email. Email segmentation is the trending reality of today, where personalized attention to consumer needs is prioritized. Basically, it involves dividing email subscribers into smaller segments based on specific criteria, such as location, gender, purchase history, and others.
Based on real studies, segmented campaigns generate more results for any business than non-segmented campaigns. Furthermore, Email marketers who segmented their audience before campaigning reported a revenue increase of up to 760%. The next question arises, “What are the key email segmentation strategies for ecommerce?”
Liked this? Discover more insights in our related post—click to explore!
Key Email Segmentation Strategies For Ecommerce
Let’s explore this concept in detail as to how you can perfectly segment your potential customer base for the best results.
Demographic Customer Segmentation
You divide your customer base entirely on demographics such as age, gender, income, and family situation/relationship (married or single). It is easiest to set up, as it utilizes available customer data and is highly effective in retaining existing customers while recruiting new ones.
Behavioral Customer Segmentation
This segmentation is based on how customers have interacted with your brand in the past and their current status in the purchasing cycle. The emailing is mostly based on what a person does, such as clicking, browsing, adding to the cart, or ignoring.
Purchase History Segmentation
Understanding a customer’s past purchasing history allows you to create a highly personalized email CTA (Call To Action) that targets their buying preferences. For example, you target those subscribers who actively engage in discussions compared to those with lower engagement.
Geographic Customer Segmentation
One of the most useful email segmentation strategies for ecommerce is the geographic segmentation strategy. You can target customers for specific giveaways or promotional campaigns, based on a city, country, or even climate. This strategy makes your efforts more effective in terms of cost and time.
Engagement-Based Segmentation
Segmentation by engagement allows you to categorize your customer base based on their past engagement patterns. You can send exclusive emails to your highly engaged readers who are your loyal customers, and ‘We Miss You’ notification emails to those who no longer buy from your brand.
Psychographic Customer Segmentation
This is about the division of your potential customers according to their interests. Your target readers feel a deeper emotional connection, increasing their brand loyalty and engagement. What you need to do is create emails that personally resonate with your customers, new or old.
Bottom Line – Segment Smartly To Get Better Results
Thus, Email segmentation has become a necessity of today’s marketing campaigns. You make your customers feel valued and seen by offering them highly customized services through your well-targeted emails. Keeping up this process long term will transform your business or brand by providing a constant increase in ROI, happier customers, and stronger brand loyalty. So, stick with using the right email segmentation strategies for ecommerce prosperity.
Don’t miss our spotlight article—our featured post is just a click away!
