Instagram has evolved significantly, but one thing remains the same – likes still matter. While followers and views measure reach, likes reflect how your content connects with people. In 2025, with increased competition and a smarter algorithm, earning those double taps requires both creativity and strategy.
Here is how to get more likes on Instagram this year without overthinking every post.
Post Content That Feels Personal
People are more likely to like posts they relate to. Whether you are a creator, business or casual user, focus on content that feels human and honest. Behind-the-scenes moments, small wins, or unfiltered opinions make your posts feel like a conversation rather than a performance.
There’s plenty more where that came from—browse our other helpful content!
Make Visuals Pop
Instagram is still a visual-first platform. Bright colours, strong composition, clear lighting and clean editing catch the eye. You do not need a professional camera – your phone can do the job if you pay attention to lighting and framing. Think about what would make you pause mid-scroll and double tap.
Use Captions That Invite Interaction
Your caption is an opportunity to spark engagement. Use humour, storytelling or a relatable observation to create a connection. A caption that makes someone laugh or nod in agreement is far more likely to earn a like.
Post When Your Audience Is Online
The timing of your post affects its visibility. Use Instagram Insights to identify when your followers are most active and post during those windows. Higher early engagement boosts the chance your post will be shown to more people, resulting in more likes.
Lean into Trends – But Make Them Your Own
Trends are an easy way to increase reach, but originality still matters. Participate in viral sounds or challenges while putting your own twist on them. When users see something familiar with a fresh take, they are more likely to reward it with a like.
Add Value Without Overcomplicating
People love posts that teach them something simple or make life easier. Whether it is a quick tip, a how-to or a funny insight, value-driven posts tend to perform well. You do not need to overexplain – even a single sentence of advice can do the trick.
Use Carousels to Boost Engagement
Carousels are known to perform better than single-image posts. They encourage users to swipe, spend more time on your content and often come back to like the post later. Use the first image as a hook and tell a visual story across the slides.
Hashtags Still Work When Used Right
Avoid overloading your posts with random hashtags. Instead, choose a mix of specific and relevant tags that align with your niche. This helps you appear in the right searches and suggested posts, increasing the chances of likes from the right audience.
Engage First to Get Engagement Back
Before and after posting, spend a few minutes interacting with other users. Like their posts, comment meaningfully and reply to Stories. This often leads to reciprocal engagement and increases your content’s visibility through the algorithm.
Buy Likes to Kickstart Momentum
Buying high-quality likes from a reliable provider can give your post a strong start by building social proof. This small push can help the algorithm notice your content and show it to a wider audience. When used alongside genuine content and regular engagement, it can be part of a smart growth strategy.
In 2025, getting more likes on Instagram is about combining strategy with personality. The most liked posts are rarely the most perfect – they are the most relatable, timely and thoughtfully shared. Focus on being real, posting with purpose and adding small bursts of value. The likes will follow.
Loved this post? You’ll find even more just like it on our blog!
