If you have an online shop in Australia using Shopify, you’re familiar with its capabilities. But few store owners utilise one of the most valuable aspects of Shopify: the analytics. It’s not just about watching for orders or visitors—it’s about learning about your customers, identifying trends, and making informed business decisions.
This article is your step-by-step guide to effective use of Shopify analytics, particularly for Australian businesses. Suppose you are new to the Shopify website development or are hiring a Shopify development company to increase. In that case, this detailed guide will help you decipher your data and effectively leverage it to drive growth.
Why Shopify Analytics Matters
Australia hosts roughly 150,000 live Shopify stores, making it the third‑largest country for Shopify usage behind the US and the UK (Source: Backlinko). Data is not just numbers—it’s insight. Interpreted correctly, Shopify analytics can reveal to you:
- Who your customers are
- Where they’re coming from
- What they’re buying (or not buying)
- When they’re most active
- Which products are your best performers
- And even why carts are abandoned
For Australian store owners, this is particularly key. Our market has distinct seasonality, cultural trends, payment habits, and even shipping expectations. Shopify’s native analytics and integrations give you access to that local subtlety.
The Basics: What Shopify Analytics Includes
Shopify, depending on your plan, offers various reports and dashboards. Here’s a brief rundown:
Vision General Panel
Provides an overview of the performance of your sales store, sessions, conversion rate, average order value and best-selling products.
Finance Reports
Segments your gross sales, refunds, taxes, and net sales.
Customer Reports
Informs you of new versus repeat customers, purchase frequency, location, and more.
Behaviour Reports
Traces what people do on your site—landing pages visited, products viewed, cart additions, and drop-offs.
Marketing Reports
Illustrates how your traffic sources (Google, Facebook, email, etc.) are doing.
Sales Reports
Comprises sales by product, SKU, location, channel, and so on.
Custom Reports
Open to advanced users or through third-party apps—perfect if you have a Shopify development agency handle the tailoring of your insights.
Know Your Australian Customers Better
Let’s get granular. In 2024, Australians spent approximately AUD 69 billion online, representing a 12 % increase from the previous year. Online shopping now accounts for around 17–22 % of Australia’s total retail expenditure (Australia Post Ecommerce report, 2024).
Here are some essential ways to use analytics to learn more about your Aussie crowd:
1. Customer Location
Australia is enormous. Sydney customers may shop differently from those in Perth or Melbourne. Utilise the “Customers by Location” report to discover where your orders are originating.
Once you are aware of your most dominant regions, modify your ads, delivery schedules, and even your product line accordingly. A Shopify web development company can also assist with geo-specific landing pages or product promotions.
2. Device Usage
Australians are mobile-first shoppers. Use Analytics to see which devices your customers are using. If most of your traffic is mobile and your site is not converting well on phones, it’s time to rethink your design.
This is where the Shopify theme developmentcomes in. A properly optimised theme, customised by aShopify developer, will dramatically improve mobile performance.
3. Sales Channels
Are your shoppers purchasing through your store, social media, or Google Shopping? Shopify monitors each channel independently. You may discover that Instagram is best for young Australian buyers, while email is more effective for converting older audiences.
With this knowledge, a Shopify development services partner that specialises in Shopify services can assist you with automating additional channel-specific campaigns or integrations.
Behaviour Data: What Customers Do Before They Buy
Perhaps the most underutilised area of Shopify analytics is tracking behaviour. This is pure gold when it comes to optimising your site experience.
Landing Pages
What pages are customers coming in on? Is it your home page, a blog entry, or a product page? Target your marketing at what’s already successful.
Product Views vs. Add to Cart
If customers are viewing the product but not adding it to the cart, then pricing issues, value uncertainty, or poor images may be the reason. You can get assistance from a Shopify development agency to A/B test varied layouts, images, or content.
Cart Abandonment
This is enormous. Shopify indicates to you how many individuals add products to their cart but fail to purchase them. Reasons might include excessive shipping prices, absent payment methods, or slow page speed—issues that your Shopify website developers can address immediately.
Customer Reports: Winning Back Customers in Australia
Keeping customers costs less than acquiring new ones, and Shopify provides you with the information to do so effectively.
New vs. Returning Customers
Monitor the percentage of sales from repeat buyers. If it is low, focus on post-purchase follow-ups, loyalty programs or signatures.
Customer Lifetime Value (CLV)
CLV informs you about the total amount of money a customer spends over time. A high CLV indicates that your marketing is attracting the correct type of customer. Use this to determine how much you want to spend on ads.
If you need more advanced segmentation, you can always hire a Shopify developer to create custom analysis panels or integrate third-party tools, such as Glew or LifeTimely.
Marketing Reports: Where Does Your Traffic Come From?
Enjoy Shopify’s native UTM tracking or integrate your store with Google Analytics 4 (GA4) for more detailed marketing insights.
Best Traffic Sources
Discover what campaigns are driving the highest qualified traffic. Facebook may provide volume, but Google Ads may perform better. A professional Shopify development companycan assist in setting up GA4, enabling attribution tracking, and establishing connections to ad platforms.
Conversion Funnels
Identify where individuals are dropping off, such as product view, cart, checkout, etc. Fixing a funnel leak is one of the fastest methods to increase revenue.
Custom Reports: For Serious Sellers
If your store is growing, default reports may not be sufficient. You’ll need customised views and filters that match your goals. That’s when working with a Shopify web development company becomes crucial.
Custom reports can include:
- Sales by postcode or suburb
- Revenue by product bundle
- Retention by marketing channel
- Product margin analysis
- Shipping cost vs. profit breakdown
This is ideal for competitive niches such as fashion, supplements, homewares, or environmentally friendly products, particularly within the Australian market, where customers have high expectations.
Enhancing Customer Understanding Through Segmentation
If you’re genuinely committed to gaining customer insights, segmentation is crucial. Shopify allows you to segment its customers into various filters, including order history, location, total spent, and more. To unlock your full potential, you may need to utilise third-party applications or consult a Shopify development agency to create custom segments and workflows.
For example, you may have segments like:
- First-time shoppers from Sydney who spent over $150
- Repeat buyers in Melbourne who have not shopped in 3 months
- Buyers who shop only on sale or during special seasons
From these groups, you can create highly targeted campaigns, such as sending email discounts to lapsed shoppers, recommending complementary products to big spenders, or offering VIP perks to loyal buyers. This type of personalisation can generate a big leap in engagement and repeat purchases, especially in markets such as Australia, where customers are increasingly anticipating personalised experiences.
If you don’t know where to start, aShopify development agencycan help implement tools like Klaviyo, Omnisend or Dotdigital to send segmented marketing automatically. This is more advantageous for Shopify’s larger stores with sophisticated customer trips.
Tracking Checkout Optimisation for Higher Conversions
One of Shopify Analytics’ most significant advantages is the ability to observe how individuals interact in your checkout process. Many Australian stores are losing sales at this pivotal stage, not due to price or product, but due to a clumsy checkout user experience.
For instance, you can see that many users abandon their carts after choosing shipping. That might indicate costly or slow delivery methods—something that time-pressed Australian consumers would likely dislike. Then again, if many people abandon after entering their personal information, it would mean your checkout process is too lengthy or lacks sufficient trust signals.
A group of skilled Shopify website developers will be able to optimise your checkout using Shopify Plus scripts, one-page checkout layouts, or Afterpay and ZipPay integrations—many Australian consumers’ favourites.
When to Hire Shopify Professionals in Australia
Shopify provides access to data, but not everyone has the time or expertise to analyse it comprehensively. That’s where having local experts makes a difference.
Having Shopify experts Australia,particularly from hubs in Melbourne, can help you stay in sync with local consumer behaviour, seasonality, and industry conditions. A reputable Shopify development agencycan review your information, enhance your storefront, and optimise your marketing initiatives based on actual insight.
Here’s when it’s worth engaging Shopify experts:
- You’ve reached a plateau in growth
- You’re introducing new products or moving to other states
- You have to move from a template theme to something bespoke
- You desire to add integrations like Klaviyo, Meta Ads, or advanced inventory apps
- You’re set to scale but lack direction on where to concentrate
What To Look For In a Shopify Development Partner
All developers are not equal. Here is what to look for before you hire shopify developer
- Local knowledge – Do they have knowledge of Aussie shoppers and shipping networks?
- Portfolio – Have they done stores like yours previously?
- Communication – Are they responsive and easy to work with?
- Strategy – Do they do more than coding? A quality Shopify development agency should also know about sales funnels, UX, and CRO (conversion rate optimisation).
- Full-service offering – Go with a company that can manage Shopify theme development, analytics setup, integrations, and performance optimisation.
Tools to Supercharge Your Shopify Analytics
Want to take it beyond the essentials? Here are some tools that many Australian store owners use in addition to Shopify analytics:
- Google Analytics 4 – Advanced traffic and conversion monitoring
- Hotjar or Lucky Orange – Heatmaps and session replays
- Klaviyo – Email marketing and customer segmentation
- Glew.io or Lifetimely – Product and customer insights
- Triple Whale – ROAS (Return on Ad Spend) monitoring and attribution
- Segment – For syncing Shopify data between platforms
A professional Shopify development company can help implement and configure these tools in accordance with your growth goals.
Conclusion: Let Your Data Do the Heavy Lifting
Knowing your Shopify analysis is not simply monitoring the numbers, because of this. It is about identifying what is successful, recognising opportunities, and eliminating what is costing time or money. For Aussie store owners, local knowledge counts—your customers shop, think, and expect differently from international audiences.
If you’re serious about growing your Shopify store, don’t let your data sit unused. Partner with a team that not only understands Shopify but also understands your market.
Elsner Technologies is an experienced Shopify development agency and Shopify web development agency providing services to businesses in Australia. Whether you want to create a new store, optimise your current one, or delve into analytics, our team of Shopify specialists in Melbourne and nationwide can assist you. From theme customisation to enhanced reporting integrations, we provide end-to-endShopify development servicesdesigned to support your success. Let your statistics inform your next step, and let Elsner assist you in transforming insight into expansion.
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